Two childhood friends living their entrepreneurial dream of owning a fitness studio 20 years later...

"If you can dream it, you can do it." ~ Walt Disney

Janine & Tammy

Before PUSH cycling studio inc. was ever put into motion, co-founders Janine Hartsook and Tammy Block actively enjoyed inspiring and helping those around them lead a healthy and productive lifestyle.

This passion for motivating those around them started over twenty years ago when both Janine and Tammy were involved in a high school entrepreneurship class. The assignment was to design a business plan. Janine, Tammy and another classmate, planned to open a small town gym called “Exerfit”.  They wrote the business plan and completed the course, then graduated and moved on to further their education, never actually opening the gym.

Janine received a certificate in Dental Assisting and a diploma in Dental Hygiene and continues to work part time. Tammy received a diploma in Visual Communications and pursued her career in marketing.  

Several years went by, but the passion and drive to open their fitness studio remained. Toward the end of 2013, Janine and Tammy put their plan into motion and were accepted into Airdrie’s first year of the SMARTstart entrepreneurship program to help achieve their goals. 

Today’s “Exerfit” is now PUSH cycling studio inc., and both Tammy and Janine are super excited to share their vision to PUSH, influence and motivate others to reach their fitness goals together in a safe, fun and unique environment.


2014 – Graduates of the first year of Airdrie’s SMARTstart entrepreneurship program  

2015 to present –  
• George MacDougall’s Ride of the Mustang (AB Children’s Hospital) 
• Spin at the Stadium (Airdrie P.O.W.E.R.) 
• Triple Sweat Fundraiser in collaboration with F45 and 9Round (Airdrie Angel Program) 
• Airdrie Chamber of Commerce eventsbusiness, individual and team fundraisers 
• The Alberta Ride to Conquer Cancer (2016-2018) 

2018 – creation of our PUSH Perks Partner program to collaborate with local businesses who provide our members with special offers, in exchange for discounts at PUSH, promotion on social media and after every class in-studio. Experts educate our members and we provide them with leads in return. 


PUSH cycling studio earned the 2016 Airdrie Emerging Business Award, presented to a small business (less than 50 employees) that has been in business for less than 3 years, and demonstrates outstanding customer service, growth and actively participates in the community.

Tammy and Janine have both been nominated for Amazing Women of Airdrie Awards. Tammy was nominated for the McKee Homes Amazing Leadership Award in 2016 and Janine was nominated for the Cream Body & Bath Amazing Determination Award in 2018. over

We would like to thank all who have supported us and continue to support us through this adventure, especially our families. We are truly grateful and look forward to serving the community for many years to come!